What I do.

I think in all the years I have been in this industry, my mom still wonders what I do. The truth is, everything.

Visual Design. Print Design. Brand Design. Campaign Development. Brand Marketing. Content Strategy. Packaging Design. Graphic Design. Production Design.

The Big Idea.

The big idea. The umbrella. The thread. Whatever you call it, I have an uncanny way of parsing through the minutia to identify “it.” The way I go about it is by listening to my client, understanding their goals and their needs. I employ resources like market research, conversations and history to present relevance to the market. It’s a collaboration, not omniscience. Ideation and creativity comes through many, not one.

Develop a plan.

A great idea without a plan is just a great idea, yet goes no where. A great plan without a great idea falls short in the end. There just cannot be one without the other. Developing a strategic marketing plan that works hand and hand with your product or service is paramount to creating a tactical advertising schedule to reach your market. That is the next step in my process.

No two projects are ever the same.

And that’s probably the best part of this industry. I may be working on your packaging one day and your internal video communications the next. Developing brand standards or a national campaign for a not-for-profit, it’s all the same to me in terms of commitment and detail. I like to collaborate and bring together a team that will fulfill the needs of the project in the very best way. You will never hear me say, “that’s the way it’s always been done.” I like to challenge the status quo. I like to have fun!